Welcome to the new BETA of the Direct Co-ops platform - registration is open to all businesses, co-ops, their members and employees!

Brian Crombie and Michael Williams affirm support with the Direct Initiative

Brian Crombie and Michael Williams, respectively, Strategic Corporate Finance Executive & Much Music’s TV Personality, both affirm support with the Direct Initiative.

The Haitian, Jimmy Jean-Louis – Star of “Heroes Reborn”, expressed support of the Direct Initiative

The Haitian, Jimmy Jean-Louis – Star of “Hero Reborn”, met with and expressed support of the Direct Initiative.

The Canadian Latin Chamber of Commerce expressed its support of the Direct Initiative

The Canadian Latin Chamber of Commerce expressed willingness and enthusiasm to participate in the cooperative, upon the launch. Its association will further help all Latin small businesses and the community.

The French Trade Commission expressed its support of Direct Co-ops

The French Trade Commission expressed its readiness to cooperate with the hard launch and allow members access to all of their manufacturers and producers.

MSMU and Direct Coops initiate a joint venture with the formation of two new channels – SMEONE & SMETWO

Main Stream Media Unplugged (MSMU) and Direct Coops initiate a joint venture with the formation of two new channels, SMEONE & SMETWO. The two channels will be dedicated to programs beneficial to small and medium sized businesses.

Vietnam Trade Commission expresses readiness to cooperate with Direct Co-ops

The Vietnam Trade Commission expressed readiness to cooperate with the hard launch and give all members access to its manufacturers and producers. All products will be available through the Co-op.

CC Liquidators and Direct Co-ops formed a deal allowing members access to one million products

CC Liquidators, the largest liquidator of products in North America and Direct Co-ops formed a deal allowing member’s access to one million products at extremely discounted rates.

Tallest man in North America becomes an official spokesperson for 416Direct

Jerry Sokoloski, Goliath in the upcoming Hollywood feature film, David and Goliath, has been a supporter of 416Direct since virtually its beginning. Mr. Sokoloski has agreed to star in a promotional, social media short film titled “BIGBOX”. Having the tallest man in North America as an official spokesperson for 416Direct is a BIG deal.

Mike Kasij, CFIB Senior District Manager becomes our Head of Sales

Mike Kasij, CFIB Senior District Manager has stepped on with The Direct Initiative, as the Head of Sales. Mr. Kasij will be focusing on the migration of key members to Directcoops.com and all our key association partners.

416Direct successfully completes its first industry specific joint purchase project

416Direct was originally created to develop a buying co-operative that would lower costs of wholesale products for small business retailers. The mission, being to help combat the erosion of the middle class caused by globalization. After a year of surveying the model with over 3,000 businesses on a wide variety of services, we have now

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